Tag: Shopify

Martech news August 5, 2026: GIGR cut one customer’s marketing ops to 1 hour weekly, Cision reports 40% of marketers struggle to integrate data sources.

Yesterday’s press releases tell a story that vendor headlines obscure: marketing organizations are being asked to run faster on infrastructure that was never built for the speed AI now demands. …

Yesterday’s wave of announcements tells a story that vendor headlines obscure: agentic AI is no longer simply a roadmap item, as it is actively being deployed into advertising operations, customer service, content workflows, and media buying right now. But the gap between deployment and measurable productivity is widening, not…

The agentic era is not approaching – it has arrived, and the organizations that will win are those that move from experimentation to governance. Shopify’s Agentic Storefronts activation means that AI-channel commerce is live infrastructure, not a future roadmap item. Forrester’s Oracle analysis means that marketing operations teams must…

Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft Copilot, and Google’s Gemini. The move signals a strategic shift toward “agentic commerce,” where AI assistants act as intermediaries in the customer journey,…

Shopify now enables native commerce across all major AI channels and built an open standard, co-developed with Google.