Yesterday’s Marketing Technology News | April 2, 2026
The agentic era is not approaching – it has arrived, and the organizations that will win are those that move from experimentation to governance. Shopify’s Agentic Storefronts activation means that AI-channel commerce is live infrastructure, not a future roadmap item. Forrester’s Oracle analysis means that marketing operations teams must…
Shopify Launches ‘Agentic Storefronts’ to Enable Direct Commerce Within ChatGPT and Google Gemini
Shopify has announced the launch of Agentic Storefronts, a suite of integrations designed to embed merchant product catalogs directly into leading AI interfaces including ChatGPT, Microsoft Copilot, and Google’s Gemini. The move signals a strategic shift toward “agentic commerce,” where AI assistants act as intermediaries in the customer journey,…
The agentic commerce platform: Shopify connects any merchant to every AI conversation
Shopify now enables native commerce across all major AI channels and built an open standard, co-developed with Google.
