Shoppable’s Universal Checkout Plugin Is Now Available in ChatGPT
The launch, built on the universal checkout MCP server Shoppable released earlier this year, makes it the first commerce infrastructure provider to offer multi-retailer product discovery and cart-building through the ChatGPT Plugin Directory, reaching the platform’s 900 million weekly active users.
Yesterday’s Marketing Technology & AI News | July 22, 2026
Yesterday’s announcements collectively tell a story that vendor headlines consistently obscure: AI adoption in marketing is near-universal, but meaningful revenue impact remains the privilege of a disciplined minority.
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