Yesterday's Marketing Technology News by The Agile Brand Guide

Yesterday’s News | March 12, 2026

Mar 12, 2026

The dominant theme of yesterday’s news is not that AI is arriving; it is that AI is fragmenting into specialized layers, each requiring a distinct decision from marketing leadership. Three structural shifts are visible in the day’s announcements and deserve direct attention from CMOs.

Catch the latest episodes of our shows

From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
The Agile Brand with Greg Kihlström

From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
The Agile Brand with Greg Kihlström

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
The Agile Brand with Greg Kihlström

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
The Agile Brand with Greg Kihlström

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
The Agile Brand with Greg Kihlström

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations


Listen to the latest episode of The Agile Brand podcast here: