Yesterday’s Marketing Technology & AI News — April 14, 2026

Yesterday’s Marketing Technology & AI News — April 14, 2026

Apr 14, 2026

Three converging signals define this moment. First, AI-driven commerce is generating real traffic but failing to convert it at the same rates as traditional search — Dell’s ecommerce team has confirmed that sessions from ChatGPT, Perplexity, and Claude are measurable but convert at substantially lower rates than search-driven traffic.…

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From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality
The Agile Brand with Greg Kihlström

From PegaWorld: Pega CTO Don Schuerman on AI ambitions versus reality

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era
The Agile Brand with Greg Kihlström

Mavlers’ Matt Kelly on Lifecycle Marketing in the AI Era

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation
The Agile Brand with Greg Kihlström

Brillio’s Kathleen Ulrich and Anuj Mathur on moving from personalization to agentic transformation

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world
The Agile Brand with Greg Kihlström

From CRMC: Phaedon’s Jaclyn Wands on humanizing loyalty in an AI-driven world

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations
The Agile Brand with Greg Kihlström

Asana CMO Prachi Gore on realizing AI’s true potential for marketing operations


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