Movements over campaigns

Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on movements over campaigns: why you can’t script 100,000 employees

Nov 2, 2026

Northwell Health CMO Ramon Soto and StrawberryFrog’s Scott Goodson on building the Raise Health movement with 100,000 employees, Netflix series as brand channel, and measuring it.

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