Tag: The Trade Desk

Martech news for Aug 27-28, 2026: The Trade Desk ships Kokai Zuma with claimed 32% CPA gains, and NIQ finds 74% of shoppers use AI for product discovery.

Yesterday’s martech news, July 13, 2026: The Trade Desk activates 28M Seven-Eleven Japan shoppers’ purchase data, plus AI visibility and ecommerce shifts.

Yesterday’s announcements tell a story that is more nuanced and more demanding than the vendor headlines suggest. The dominant theme is no longer that AI is arriving, but rather that the gap between AI deployment and AI execution is widening, and Chief Marketing Officers (CMOs) are being asked to…

The integration gives advertisers the ability to match and activate audiences that are independently scored for accuracy