Expert Mode: Advertising at the Speed of Conversation in the AI Era
The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within the conversational interfaces that are rapidly becoming the new front door to the internet for millions. This is uncharted territory, a frontier where…
#786: Thrad CEO Andrea Tortella on advertising in your conversational AI
Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying…
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