Expert Mode from The Agile Brand Guide®

Expert Mode: Advertising at the Speed of Conversation in the AI Era

Feb 10, 2026

The more profound, and frankly more interesting, shift is not in using AI to make ads, but in learning how to advertise within AI itself—specifically, within the conversational interfaces that are rapidly becoming the new front door to the internet for millions. This is uncharted territory, a frontier where…

#786: Thrad CEO Andrea Tortella on advertising in your conversational AI

#786: Thrad CEO Andrea Tortella on advertising in your conversational AI

Dec 19, 2025

Today, we’re going to talk about a potentially significant shift in digital marketing: the collision of conversational AI and advertising. As large language models become the new interface for information and interaction, brands are facing a critical question—how do you participate in that conversation authentically and effectively, without destroying…

Get Yesterday's News By Email

* indicates required
Please select all the ways you would like to hear from The Agile Brand, LLC:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please click the link in our footer.

By clicking below to subscribe, you acknowledge that your information will be transferred to our marketing platform Mailchimp for processing. Learn more about Mailchimp's privacy practices.


Catch the latest episodes of our shows




Listen to the latest episode of The Agile Brand podcast here:



The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.