Tag: Thryv

Small businesses, often dismissed as “Main Street” operations, are now armed with capabilities that were once the exclusive domain of enterprise marketing departments. They can automate workflows, personalize customer interactions, and optimize for local search with an agility that can leave larger organizations looking flat-footed.

Eikona’s Nir Weingarten on reinforcement learning, Thryv’s Patricia Rollins on small business AI, Adobe’s Rachel Thornton on agents as customers, Taelor’s Anya Cheng, and Klaviyo Composer.

Patricia Rollins, Executive Director of Marketing at Thryv, on the “boss boom,” AI-run one-person businesses, and the SMB habits enterprise teams should copy.