#759: Transcend’s Phyllis Fang on personalization utilizing data privacy by design
Today, we’re going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We’ll explore how brands can bridge this gap, build trust, and turn privacy from a compliance hurdle into a competitive advantage.
To help me discuss this topic, I’d like to welcome, Phyllis Fang, Head of Marketing at Transcend.