Expert Mode from The Agile Brand Guide®

Expert Mode: Why Your AI Strategy is Failing Before it Starts

Feb 12, 2026

For many enterprise marketing leaders, the reality on the ground feels less like a revolution and more like a series of expensive science fairs. Ambitious projects, meant to redefine the customer experience, often stall out in the pilot phase, never to see the light of day. The graveyard of…

#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer

#787: Tray.ai’s Stephen Stouffer on AI adoption and why marketers should care about the integration layer

Dec 22, 2025

Today, we’re going to talk about the single biggest, and often overlooked, blocker to enterprise AI adoption: the integration layer. While everyone is focused on the models and the applications, the legacy infrastructure underneath is preventing companies from moving beyond small-scale experiments. We’ll explore why a modern, integration-first approach…


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