Tag: Trustpilot

Yesterday’s press releases paint a picture that is simultaneously encouraging and sobering for CMOs navigating their brand’s AI adoption journeys. The dominant theme is not AI adoption — that battle is largely over. According to AIMG’s new benchmark study, 87% of enterprises are already using AI and 70% have…

Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered across their slides. But too often, it’s still just that—talk. Dana Bodine, Vice President of Marketing at Trustpilot, wants to change that. Her mission: to make trust measurable, operational, and actionable.

If nearly half of consumers spend more with brands they trust, why aren’t more companies making trust a core business strategy instead of just a tagline? To help me explore this question, I’m joined by Dana Bodine, U.S. Vice President of Marketing at Trustpilot, the world’s largest independent platform…