Adapting to the Gen Z Software Buyer

TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders

Jan 21, 2026

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.

Catch the latest episodes of our shows

#814: United Rentals’ Alyse Fuller on driving real impact without being overwhelmed by data
The Agile Brand with Greg Kihlström

#814: United Rentals’ Alyse Fuller on driving real impact without being overwhelmed by data

#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers
The Agile Brand with Greg Kihlström

#813: Big Game Recap: Zappi CMO Nataly Kelly shares the winners and losing advertisers

#812: Capillary Technolgies’ Jim Sturm on customer loyalty as enterprise strategy
The Agile Brand with Greg Kihlström

#812: Capillary Technolgies’ Jim Sturm on customer loyalty as enterprise strategy

#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution
The Agile Brand with Greg Kihlström

#811: Sesimi CEO Andy Baker on connecting marketing strategy with frontline execution

One Amazing Thing About Aurasell with Jason Eubanks
One Amazing Thing

#54: One Amazing Thing About Aurasell with Jason Eubanks


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