Bridging the B2B Buying Disconnect

TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026

Jul 20, 2026

The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.

Adapting to the Gen Z Software Buyer

TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders

Jan 21, 2026

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.

Catch the latest episodes of our shows

Taelor CEO Anya Cheng on AI, fashion, and sustainability
The Agile Brand with Greg Kihlström

Taelor CEO Anya Cheng on AI, fashion, and sustainability

Cyara CEO Sushil Kumar on finding the right balance of AI in your CX
The Agile Brand with Greg Kihlström

Cyara CEO Sushil Kumar on finding the right balance of AI in your CX

One Amazing Thing About NavMe with Suhas Malempati
One Amazing Thing

One Amazing Thing About NavMe with Suhas Malempati

Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI
The Agile Brand with Greg Kihlström

Georgia-Pacific’s Jason Ippen on the intersection of brand creativity and AI

Infolinks CEO Bob Regular on getting ad tech to work better for brands
The Agile Brand with Greg Kihlström

Infolinks CEO Bob Regular on getting ad tech to work better for brands


Listen to the latest episode of The Agile Brand podcast here:

The Agile Brand Guide®
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.