Expert Mode: Why Your B2B Buyer Has Already Made a Decision Before You Meet Them
Drawing on insights from TrustRadius’s comprehensive “2026 B2B Buying Disconnect” report, which surveyed thousands of software buyers and vendors, we can begin to map this new terrain. The findings, as shared by Katie Allison, Senior Manager of Research and Insights at TrustRadius, don’t just signal a need for tactical…
TrustRadius’ Katie Allison on how B2B buying decisions get made today: AI use keeps rising, but trust in it has stalled
Katie Allison, Senior Manager of Research and Insights at TrustRadius, on why 63% of B2B buyers use AI but trust in its answers has stopped rising.
TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026
The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.
TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders
The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.
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