Bridging the B2B Buying Disconnect

TrustRadius: Bridging the B2B Buying Disconnect: AI, Trust, and Go-to-Market Strategies for 2026

Jul 20, 2026

The 2026 TrustRadius B2B Buying Disconnect Report highlights a critical gap between vendor perceptions and actual buyer needs, particularly concerning trust, validation, and measurable outcomes.

Adapting to the Gen Z Software Buyer

TrustRadius: Adapting to the Gen Z Software Buyer: Strategic Imperatives for Enterprise Leaders

Jan 21, 2026

The recently-published TrustRadius Buyer Research Report, outlines the characteristics of Gen Z buyers and provides actionable guidance for adapting marketing and customer experience frameworks.

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