Truthset And Yahoo DSP Partner To Help Advertisers Improve Profitability With Data Rated Audiences
Advertisers can now activate independently validated audiences directly in the Yahoo DSP, extending across CTV, mobile, and the open web powered by Yahoo ConnectID
Truthset Integrates with Unified ID 2.0 to Help Media Buyers Improve Audience Precision and Profitability
The integration gives advertisers the ability to match and activate audiences that are independently scored for accuracy
Truthset Launches Integration with Databricks via Delta Sharing to Provide Marketers Advanced Data Accuracy and Quality Controls
The partnership gives brands, agencies, and publishers the ability to evaluate and tune the accuracy of consumer data to increase profitability
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