Yesterday’s Marketing Technology & AI News | August 11, 2026
Martech news for August 10, 2026: RTB House finds AI outranks social feeds on shopping trust, 42% say AI slows decisions. Plus Upwork MCP, Viral Nation GEO.
#612: Shared understanding of business needs with Patty Soltis, Upwork
As a leader, it’s not enough to simply provide clear instructions of what you want done. Today we’re going to talk about the need for everyone on a team to understand the business needs and objectives of the overall organization or business unit they are contributing to. To help…
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