Expert Mode - Insights from marketing, AI, and CX pros

Expert Mode: Retail Media Doesn’t Get Cut All at Once, with Melissa Gallo from Vantage

Oct 19, 2026

Melissa Gallo thinks that framing misses where the money actually goes. She’s Vice President, Solutions and Delivery at Vantage, and before that she ran client success at CVS Media Exchange and revenue operations at Walmart Connect — two of the networks brands argue about funding.

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