Agent identity is the control that most marketing organizations have not yet built. Martech Futurist | July 21, 2026

Agent identity is the control that most marketing organizations have not yet built. Martech Futurist | July 21, 2026

Jul 21, 2026

From Greg Kihlström on the Martech Fururist blog. A survey of enterprise deployments finds that identity is the control organizations are least likely to have put in place. Perimeter research finds the same requirement outside the firewall, where an agent reaching your site may belong to a customer, a…

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