WMF 2026 Sets New Records for the Global Innovation Platform: Artificial Intelligence, Technology, and Digital Innovation

WMF 2026 Sets New Records for the Global Innovation Platform: Artificial Intelligence, Technology, and Digital Innovation

Jul 29, 2026

WMF – We Make Future closes its record-breaking 2026 edition with more than 75,000 attendees from 90 countries, over 70,000 square meters of exhibition space, nine halls, 90 stages, more than 1,000 speakers, over 800 exhibitors and sponsors, 3,000 startups, SMEs, and open innovation stakeholders, more than 50 international…

An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution

WMF 2026: An Architectural Blueprint for Agile Brands Navigating the MarTech Revolution

Jun 8, 2026

Modern brand agility requires a strategic understanding that transcends traditional marketing silos. The layout of the WMF 2026 – We Make Future exhibition area (June 24–26, BolognaFiere)—spanning a massive 70,000 sqm—responds precisely to this need for cross-functional integration.

When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise

When AI Meets the Physical World: Hardware, Bionics, and Supercomputing Shaping the Future of Enterprise

May 20, 2026

For the past few years, the corporate conversation surrounding Artificial Intelligence has been largely confined to software, screens, and browser windows. From generative copy and automated workflows to predictive customer analytics, enterprises have focused on digital-first implementation. However, a major paradigm shift is underway. The next frontier of innovation…

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WMF 2026: Where the Future of Marketing, Data and Digital Strategy Takes the Stage

May 18, 2026

From June 24 to 26, 2026, Bologna, Italy, will become one of Europe’s most strategic meeting points for the global digital economy. At WMF – We Make Future, the international fair and festival dedicated to AI, technology and digital innovation, the conversation around marketing will move far beyond trends,…

We Make Future Logo

Mathew Knowles, the architect behind Beyoncé, Solange, and Destiny’s Child’s rise, to speak at Global Tech Event WMF – We Make Future in Italy

May 4, 2026

Mathew Knowles, the architect behind Beyoncé, Solange, and Destiny’s Child’s rise, to speak at Global Tech Event WMF – We Make Future in Italy. The entrepreneur behind these global icons, along with major brand collaborations including Pepsi, Amazon, and Samsung, will take the stage in Bologna on June 25.…

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