Expert Mode - Insights from marketing, AI, and CX pros

When AI Answers the Call: Where Autonomous AI Belongs in the Contact Center with Chang Chang, Webex

Jul 13, 2026

Most contact centers are answering that question by accident. The default move with AI has been deflection — keep volume away from live agents, lower the cost to serve, and count the tickets that never reached a human as a win. But deflection measures how many people you kept…

Expert Mode from The Agile Brand Guide®

Expert Mode: From Cost Center to Experience Engine: The AI-Powered Contact Center

Jan 13, 2026

For decades, the contact center has occupied a specific, and often siloed, space in the enterprise org chart. It was the necessary, if not always beloved, cost center—a reactive function designed to triage problems and, hopefully, mitigate customer frustration. As marketing leaders, we’ve often viewed it as a parallel,…

The Agile Brand with Greg Kihlström

#777: Cisco’s Chang Chang on how AI is fundamentally reshaping the contact center

Dec 1, 2025

Today, we’re going to talk about how artificial intelligence is revolutionizing the contact center, transforming it from a cost center into a driver of customer loyalty and revenue growth. To help me discuss this topic, I’d like to welcome Chang Chang, Senior Director, Product, Cloud CX Solutions at Cisco’s…

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