Expert Mode: The Confluence of AI, Agility, and Collaboration in Modern Marketing
The MarTech landscape chart, once a useful if sprawling map, now resembles an abstract art piece where the individual logos are indiscernible. We’ve navigated the rise of digital, the shift to mobile, the data explosion, and the demand for accountability. Yet, the current inflection point driven by artificial intelligence…
Wrike Research Finds Disconnected Workflows Limiting AI’s Potential
While 82% of employees now use AI tools at work, most operate in isolation, recreating the inefficiencies they were meant to eliminate.
#753: Wrike CMO Christine Royston on building marketing teams for agility
Today, we’re going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in today’s dynamic landscape. To help me discuss this topic, I’d like to welcome, Christine Royston, Chief Marketing Officer at Wrike.
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