Expert Mode from The Agile Brand Guide®

Expert Mode: Marketing That Feels—How Large Emotion Models Are Changing the Game

Jun 15, 2025

We’ve spent the last five years feeding marketing algorithms every click, demographic, and behavioral data point available—and yet conversion rates remain stuck in the low single digits. Why? According to Joshua Goldberg, EVP of Strategy at Zenapse, it’s because most marketing artificial intelligence (AI) is training on the wrong…

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

#678: AI gains emotional intelligence with Joshua Goldberg, Zenapse

May 18, 2025

Today we’re exploring the intersection of AI, emotional intelligence, and marketing with Joshua Goldberg, EVP of Strategy at Zenapse. We’ll dive into how Large Emotion Models (LEM) are revolutionizing consumer engagement and delivering impressive marketing results.

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