#775: ZICO Coconut Water Founder Mark Rampolla on brand integrity and the courage to make tough decisions
Today, we’re going to talk about brand integrity, the founder’s paradox of building a company to sell, and what happens when you get a second chance to reclaim the brand you created. We’ll explore the delicate balance between corporate scale and entrepreneurial soul, and how a brand’s purpose can be its most resilient asset.
To help me discuss this topic, I’d like to welcome, Mark Rampolla, Founder of ZICO Coconut Water and Co-Founder and Managing Partner at Groundforce Capital.