This article was based on the interview with Zarina Stanford of Bazaarvoice by Greg Kihlström, AI & Marketing keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
It is hard to ignore the significance of consumer loyalty and advocacy in today’s competitive retail landscape. Zarina Stanford, CMO at Bazaarvoice emphasizes that while price and value are important factors for consumers, they are also looking for a positive shopping experience and incentives such as rewards and loyalty programs. This indicates that consumers are willing to change their behavior based on the benefits offered by brands and retailers.
Furthermore, the podcast discusses the growing trend of consumers seeking out reviews and recommendations from other shoppers before making a purchase. This highlights the importance of leveraging consumer feedback and social proof to build trust and credibility with potential customers. Brands and retailers can use this information to tailor their marketing strategies and product offerings to meet the needs and preferences of their target audience.
The podcast interview with Zarina Stanford from Bazaarvoice also touches on the early start of holiday shopping season, with a significant percentage of consumers beginning their holiday shopping as early as September or October. This underscores the need for brands to have a strong social media presence and engaging content to attract and retain customers during this busy shopping period.
Consumer loyalty and advocacy are essential for brands and retailers to succeed in today’s competitive market. By prioritizing value for money, providing a positive shopping experience, and leveraging consumer feedback, brands can build long-term relationships with their customers and drive business growth. It is crucial for brands to adapt to changing consumer preferences and behaviors to stay relevant and competitive in the retail industry.
