What to read if you need to get up to speed quickly on AI and Marketing
As the world continues to adopt artificial intelligence (AI) in various industries, marketers have increasingly been utilizing the power of AI to improve their strategies and boost business growth. Whether you are a marketer, business owner, or just anyone interested in AI and marketing, the Top 10 Books on AI and Marketing given below would provide you with a wealth of knowledge on the subject matter.
So, let’s dive into the world of AI and marketing with our handpicked selection of the 10 best AI and marketing books to discover how AI can transform your marketing efforts.
1. AI For Marketing And Product Innovation: Powerful New Tools For Predicting Trends, Connecting With Customers, And Closing Sales by A. K. Pradeep
Looking for powerful new tools to connect with customers and close sales? Look no further than AI for Marketing and Product Innovation by A.K. Pradeep. This comprehensive guide dives into the latest trends in AI and how they can be applied to marketing and product innovation. Pradeep, a leading expert in the field, explores topics such as data analytics, predictive modeling, and machine learning. With real-world case studies and practical advice, this book is a must-read for anyone in the marketing business.
2. Using AI in Marketing: An Introduction by Greg Kihlström
In today’s dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Using AI in Marketing provides readers with a fuller understanding of how AI can help today’s marketer do their work more efficiently and reach their customers more effecitvely.
3. The AI Marketing Canvas: A Five-Stage Road Map To Implementing Artificial Intelligence In Marketing by Raj Venkatesan And Jim Lecinski
The AI Marketing Canvas by Raj Venkatesan and Jim Lecinski is an insightful guidebook that elegantly combines marketing strategy with AI. This book outlines a roadmap that marketers can adopt to gain a competitive advantage using the power of AI. It has a unique five-staged approach that helps readers understand how to use AI in marketing effectively.
4. The Agile Brand Guide®: Generative AI by Greg Kihlstrom
The Agile Brand Guide®: Generative AI is an essential read for marketers looking to take advantage of cutting-edge technologies like generative AI.
In this latest book in the best selling The Agile Brand Guide® series, the successful planning, implementation, and optimization of Generative AI-based tools and platforms is explored. The Agile Brand Guide: Generative AI by best selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The book features a foreword by Bernadette Nixon, CEO of Algolia, and contributions by thought leaders from Optimizely, Pega, Infinum, and other organizations.
Stay ahead of the curve and enhance your marketing efforts by ordering your copy in digital or paperback format on Amazon.
5. The Big Data-Driven Business: How To Use Big Data To Win Customers, Beat Competitors, And Boost Profits by Russell Glass
The Big Data-Driven Business by Russell Glass is a practical guide for business executives on how to leverage big data to stay ahead of the competition. Glass, a renowned big data expert, shares his comprehensive knowledge and insights on how companies can effectively harness the power of data analytics to drive revenue growth and increase customer satisfaction. The book is a treasure trove of real-world case studies, tools, and techniques that can help companies make smarter and faster decisions.
6. The Science Of Marketing: When To Tweet, What To Post, How To Blog, And Other Proven Strategies By Dan Zarrella
The Science of Marketing by Dan Zarrella is a game-changing book that offers readers insights on how to reach, engage, and convert their target audience effectively. Packed with research-based strategies, the book delves into the science behind marketing campaigns, social media posts, and online content to help readers understand what moves the needle and what doesn’t. Zarrella’s data analysis expertise and engaging writing style make for a fast-paced and informative read that is perfect for anyone looking to revamp their marketing efforts.
7. Marketing 4.0: Moving From Traditional To Digital by Philip Kotler And Hermawan Kartajaya
Marketing 4.0: Moving from Traditional to Digital by Philip Kotler and Hermawan Kartajaya is a groundbreaking book that offers invaluable insights into modern marketing. As the digital era continues to transform the marketing landscape, businesses need to understand and adapt to the new challenges and opportunities this presents. This book provides a comprehensive roadmap for creating a successful digital marketing strategy, covering everything from customer engagement to brand storytelling.
8. House Of The Customer: A Blueprint For One-To-One, Customer-First, Employee-Driven Business Transformation by Greg Kihlstrom
House of the Customer is a thought-provoking and comprehensive guide to transforming businesses into customer-first. Penned by award-winning author Greg Kihlstrom, the book is a roadmap for achieving one-to-one marketing, made possible through emerging technologies and real-time data. Kihlstrom draws on his vast experience as a marketing executive to explore the benefits of an employee-driven business model and the power of customer-centricity. AI and marketing are explored in depth in a number of areas of this book.
Case studies and actionable frameworks provide practical advice, making House of the Customer a must-read for anyone interested in modern marketing and business transformation.
9. Predictive Analytics: The Power To Predict Who Will Click, Buy, Lie, Or Die by Eric Siegel
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by Eric Siegel is an insightful book that explains the power of predictive analytics. The book highlights predictive analytics’s crucial role in shaping the future of businesses and individuals. Siegel depicts how predictive analytics revolutionizes data analysis by using algorithms and statistical models to predict future events, a trend now known as the “Big Data Revolution.” Through captivating real-life cases of predictive analytics, the author demonstrates how it helps detect fraud and predict credit risk and human behavior.
10. The Marketing Performance Blueprint: Strategies And Technologies To Build And Measure Business Success by Paul Roetzer
The Marketing Performance Blueprint by Paul Roetzer, is a must-read for modern marketers seeking to elevate their game. Roetzer, founder and CEO of PR 20/20, guides readers through a compelling framework of proven strategies and technologies to build and measure business success. Unlike traditional marketing books that speak of vague theories and concepts, Roetzer’s work offers real-world insights and actionable practices. With this book, marketers can learn to implement data-driven marketing, improve customer experience, increase ROI, and much more.
Wrapping Up
The above compiled list of the best AI and marketing books shall be your go-to way of transforming the heights of success for your business and marketing strategies. These books cover a vast array of topics, ranging from machine learning to data analytics, and provide invaluable insights for seasoned professionals and field newcomers.
Also, make sure you check out our other resources on AI & Marketing here.
