MarTech: The 4 categories of AI that impact marketing: Generative AI
This article was written by Greg Kihlström for MarTech. Here’s what you
need to know about generative AI in marketing and why it’s worth paying
attention to.
Are we really ready for an AI-driven Customer Experience? Part 3
By Matthew Egol and Greg Kihlstrom . In this final part of the series,
we’re going to look at how to best integrate AI and CX in a meaningful way.
Are we really ready for an AI-driven Customer Experience? Part 2
By Matthew Egol and Greg Kihlstrom . Artificial intelligence is not without
its challenges. Now let’s discuss some things to watch out for when
introducing AI into your CX strategy.
Are we really ready for an AI-driven Customer Experience? Part 1
By Matthew Egol and Greg Kihlstrom .With customer experience a primary
point of competition for many brands today, and the current stream of new
products and features utilizing artificial intelligence (AI) based tools, a
marriage of AI and customer experience (CX) seems like a perfect pairing.
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the
original article here. AI and customer journey orchestration can take your
existing marketing automation approaches to the next level.
Forbes: How Successful Adoption Of AI Can Change Your Marketing Approach
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here.
It’s hard to miss the consistent and continual stream of news and information about artificial intelligence and how it’s predicted to fundamentally change how we do business. Its impact on marketing teams, processes and platforms is transforming the way we operate. AI can automate mundane tasks like customer segmentation and campaign optimization while providing deeper insights into consumer behavior that were previously impossible to uncover. By leveraging AI’s predictive capabilities, we can develop more targeted campaigns that drive better results for our organizations.
As an advisor and consultant to leading organizations, I have identified and implemented several types of AI-based solutions with marketing teams. These solutions include robust content personalization, next-best action approaches, predictive analytics, and workflow or task automation.
In this article, I’m going to talk about how successfully adopting AI within your marketing practice areas can have a meaningful impact on the way you work. We’ll look at this by focusing on three areas: your people, processes and platforms. Let’s get started.
This article was originally written by Greg Kihlström for Forbes. Read the original article in full here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here.
AI and customer journey orchestration can take your existing marketing automation approaches to the next level.
Marketing automation is a foundational component of marketing technology stacks. However, using it alone isn’t enough to stay ahead, as customers expect a seamless experience with your brand, regardless of the channel.
There are ways to use additional solutions, notably artificial intelligence and journey orchestration, to take your existing marketing automation approaches to the next level.
Challenges with legacy marketing automation
Marketers have achieved amazing results with marketing automation in the past. But customers’ shifting expectations and behaviors are pushing traditional approaches to their limits. Brands that rely on marketing automation alone find engaging with active customers on multiple channels difficult.
Personalization in most marketing automation platforms (MAPs) is limited to simple rules-based instructions (“if this, then that”). For example, if a customer abandons their shopping cart, send them a reminder email. Or, if a customer signed up for an email list, send them a welcome message.
This approach doesn’t allow for complex variations based on the segment a customer might be in, their propensity to buy, their past individual behavior, or other factors. While some MAPs can technically achieve this, building all rule sets can make ongoing management nearly impossible and fraught with errors based on cascading dependencies.
As customers demand more dynamic experiences, your marketing automation approach must be augmented. This is where customer journey orchestration and artificial intelligence (AI) come in.
This article was originally written by Greg Kihlström for MarTech. Read the original article here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
Fast Company: Meaningful uses of artificial intelligence for marketers
The following was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.
Artificial intelligence has applications for marketers and others within the business well beyond using a single platform.
You’ve undoubtedly heard the continuous influx of news about OpenAI’s ChatGTP and now Google’s Bard, as they introduce expanded ways of utilizing artificial intelligence (AI) in business and beyond. AI is rapidly transforming the way marketers advertise, interact and create content, enabling marketers to quickly generate personalized content, identify customer preferences, and optimize campaigns to provide an optimized customer experience with greater return on investment. In this article, we will explore several of the meaningful ways that AI can be used by marketers to increase their engagement and drive conversions.
This article was written for Fast Company Executive Board by Greg Kihlström. You can read the original article here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
The Enterprisers Project: ChatGPT and beyond: AI and the customer experience
This article was written by Greg Kihlström for The Enterprisers Project. You can read the full article here.
Artificial intelligence (AI) is already transforming the way businesses operate and interact with their customers. One particularly impactful application is generative AI, which can generate content such as blog posts, social media posts, product descriptions, and imagery.
ChatGPT is one such generative AI tool. It leverages a combination of deep neural networks and natural language processing algorithms to create engaging content quickly and efficiently. But ChatGPT and generative AI tools comprise only a small subset of the many opportunities that AI can provide. Here are some real-world examples.
This article was written by Greg Kihlström for The Enterprisers Project. You can read the rest of the article here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation
CMSWire: The AI Adoption Mindset: Augmentation and Collaboration
This article was written by Greg Kihlström for CMSWire. Read the original article here.
Working in the marketing technology space for over a couple decades now, I’ve heard a lot of buzzwords over the years. Some of them were warranted, some not so much. Some of them too far ahead of their time, and some of them hitting at just the perfect time.
I won’t even pretend to think that, as you’re reading this, you haven’t heard anything about ChatGPT, and at least some of the buzz around artificial intelligence (AI) based tools these days. It would be easy to dismiss it as just the latest in a series of buzzy things that will run their course. While there is plenty of hyperbole, in this case, however, I urge you to pay closer attention.
With AI tools, it would be best to focus less on a specific application. Much as many might be saying, ChatGPT is neither the end nor the beginning of anything. But it is a really promising and useful tool. So are many other AI-based applications that are changing the way companies think about they work and serve their customers.
This article was written by Greg Kihlström for CMSWire. Read the full article here.
The Agile Brand Blog – Greg Kihlström Customer Experience & Digital Transformation