Unique considerations for content creation in regulated industries
This article was based on the interview with Diana Lee of Constellation by Greg Kihlström for The Agile Brand with Greg Kihlström podcast. Listen to the original episode here:
Content creation for regulated industries can be a challenging task. Industries such as financial services, healthcare, and others have regulations in place that require careful consideration when creating marketing content and campaigns. In this podcast episdoe Greg Kihlstrom discusses this topic with Diana Lee, the CEO and co-founder of Constellation.
One of the challenges in regulated industries is creating content across multiple platforms while minimizing human error. This is important because any mistakes or inaccuracies in the content can compound the risk for these industries. Constellation is a platform that addresses this challenge by providing an end-to-end solution for content localization and personalization. They handle the compliance complexities of getting ad approvals to the compliance teams, which often consist of lawyers or regulators who need to review the content for accuracy and compliance with regulations. This process can be time-consuming and inefficient when done manually. Constellation’s platform streamlines this process by automating the localization and personalization of creative content, ensuring compliance with regulations and reducing the risk of human error.
In highly regulated industries, such as automotive and pharmaceuticals, the compliance process can be lengthy and resource-intensive. For example, in the automotive industry, the compliance teams spend billions of dollars reviewing and approving ad units. This typically involves a manual review by lawyers or regulators who need to verify various aspects of the content, such as font size, colors, disclosures, messaging, and images. This manual review process can take weeks or even months, causing delays in launching advertising campaigns.
The use of AI and predictive modeling in content creation is an emerging trend that can potentially address some of the challenges faced by regulated industries. AI-powered systems can generate images and content in seconds, significantly reducing the time and effort required for content creation. However, the adoption of artificial intelligence (AI) in regulated industries is still limited due to the lack of data to train AI models and the reliance on human review and approval processes. While AI has the potential to streamline content creation and compliance in regulated industries, there are still regulatory and ethical considerations that need to be addressed.
In conclusion, content creation for regulated industries requires careful attention to compliance and accuracy. The use of AI and predictive modeling holds promise for improving content creation processes in regulated industries, but further advancements and considerations are needed to fully leverage the potential of these technologies.
