Using a data-driven approach for B2B sales success

This article was based on the interview with Arnab Mishra of Xactly by Greg Kihlström, Marketing Operations consultant for the B2B Agility with Greg Kihlström podcast. Listen to the original episode here:

A data-driven approach can lead organizations to sales success, particularly in the context of setting sales reps up for success and reducing attrition rates. It emphasizes the need for companies to think holistically about incentives, planning, and providing tools for sales reps and managers to effectively manage their business on a day-to-day basis.

One key takeaway from the podcast is the need for companies to use technology to rigorously determine how to divide up territories, allocate quotas, and determine the number of sales reps needed to cover those territories. This planning piece is crucial in ensuring that sales teams are set up for success and not hindered in their ability to compete in the marketplace.

Additionally, the podcast stresses the importance of creating an incentive system that ties the needed behaviors from sales reps to the objectives in the sales plan. Investing in technology to make this process seamless is critical in ensuring that incentives are appropriately implemented and utilized in the day-to-day activities of sales reps.

Furthermore, providing reps and managers with tools to manage their business on a daily basis, such as managing their pipeline and forecasts, is essential for success. By taking a more holistic view and incorporating compensation as an important part of the overall strategy, companies can reduce attrition rates and set sales reps up for success.

The podcast also discusses the need for companies to take a more data-driven approach to determining ramp times for new hire AEs. By leveraging AI to predict ramp times for reps, companies can better understand what it takes to get a salesperson productive and incorporate this information into the management of their sales teams.

It is important for the success of organizations to adopt a data-driven approach to sales success. By utilizing technology, analyzing data, and incorporating predictive tools, companies can better incentivize sales teams, optimize compensation plans, and ultimately achieve greater success in the B2B marketing landscape. This approach not only reduces attrition rates and wasted resources but also ensures that sales reps are set up for success in a competitive marketplace.

close up photo of red textile