Unlocking the Return On Investment of Customer Experience: Making the Business Case with Jessica Noble (mini-series 3/3)
Unlocking the ROI of CX – Making its Business Case The CX Goalkeeper had the great opportunity to interview Jessica Noble LinkedIn Headline: Transformation Strategy &…
Are we really ready for an AI-driven Customer Experience? Part 1
By Matthew Egol and Greg Kihlstrom .With customer experience a primary point of competition for many brands today, and the current stream of new products and…
MarTech: Using AI and journey orchestration to boost your marketing automation
This article was originally written by Greg Kihlström for MarTech. Read the original article here. AI and customer journey orchestration can take your existing marketing automation…
CMSWire: Helming True Customer-Centric Journey Orchestration
This article was co-written by Greg Kihlström and Matthew Egol of JourneySpark Consulting. Read the full article here. In this article, we’re going to talk about…
351: #351: Addressing Agile Skepticism, with Daria Bagina, Founder of Scrum Mastered
Today we’re going to talk about addressing Agile skepticism and utilizing Scrum successfully to create high-performance teams. To help me discuss this topic, I’d like to…
Book Review: House of the Customer on Hollywood Digest
Greg’s book, House of the Customer was reviewed by Hollywood Digest, a leading online publication.
New Guide to AI & Marketing Helps Marketers Successfully Implement Artificial Intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in their work.…
350: #350: It’s Time for Digital Customer Service with Ragy Thomas, Founder & CEO at Sprinklr
Today we’re going to talk about digital customer service, and how it’s now essential for companies in every industry to embrace it if they haven’t already…
