#383: Maximizing events data with JR Sherman, CEO of RainFocus
Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data. To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus. RESOURCES Rainfocus website: The Agile…
382: #382: Building Customer Enagement with April Mullen, Braze
Braze recently released its 2023 Customer Enagement Review, and there are a number of interesting insights found with in it, relating to the customer experience. Today we’re going to talk about 3 of the key insights within this report, and to help…
Mastering Design Thinking: Igniting Innovation and Supercharging Transformation with Michael Lewrick
The CX Goalkeeper had the great opportunity to interview Michael Lewrick LinkedIn Headline: Bestselling Author | Speaker | Senior Advisor | Trainer Highlights: 00:00 Game Start 01:16 Michael’s Introduction 02:19 Michael’s Values 03:23 His passion for…
381: #381: Narrowing the strategy and execution gap with Alex Castro, CEO of 11:59
Today we’re going to talk about narrowing the gap between strategy and execution, and how leaders can be more successful in measuring and improving their team’s results. To help me discuss this topic, I’d like to welcome Alex Castro, best…
Capitol Communicator: The Agile Brand Guide to MarTech Stack Evaluation
Capitol Communicator featured the latest in The Agile Brand Guide series, just released today.
CMSWire: How Conversational Marketing Could Enhance Customer Experience
This article was written by Greg Kihlström for CMSWire. How introducing or augmenting your marketing approach with conversational marketing can cause you to rethink your approach.
380: #380: Culture that benefits employees, customers, and the business with Steve Robinson, former CMO at Chick-fil-A
Today we’re going to talk about building the kind of corporate culture that benefits employees, customers, and the business itself with a leader that helped build a brand that is known far and wide for its commitment to employee and customer…
Continuous improvement is key to marketers’ success
The world of marketing—and business as a whole—continues to evolve and keep us all on our toes. With continual technology transformation, shifting consumer behaviors, and rising consumer expectations, continuous improvement offers a way to stay a step ahead of the potential chaos. Continuous improvement is the process of constantly…
New Agile Brand Guide helps marketers create a winning marketing technology infrastructure in their organization
The Agile Brand Guide releases the latest book in its series to educate marketers on how to design, build, and implement a high-performance marketing technology stack
379: #379: Creating a truly accessible customer experience with Yaddy Arroyo, Truist
Today we’re going to talk about creating truly accessible interfaces across a variety of mediums and channels. To help me discuss this topic, I’d like to welcome Yaddy Arroyo, VP and Principal VUI Designer at Truist. RESOURCES Truist website: The…
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