Month: August 2023

In this article, we’ll clear up some typical misconceptions when analyzing marketing data.

Intrapraneurs, or change makers within the enterprise that perform the role of an entrepreneur yet within the bounds of an existing company, need risk tolerance and teamwork in order to succeed.

Let’s discuss how to tell if you’re using generative AI effectively. Specifically, we’ll delve into governance of AI utilization, ensuring there is continuing innovation in AI usage, as well as how to think about effective measurement of your AI usage.

Machine learning is revolutionizing decision-making processes across various industries.

Today we’re going to talk about the value of qualitative customer data, and how to use it well. To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that enables businesses to…

Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.

Conversational strategy utilizing conversational marketing platforms can drive better customer engagement.

There are a lot of technologies, trends, and customer expectations in the world of eCommerce today. Today we’re going to talk about what brands need to do to stand out in an eCommerce world. To help me discuss this topic, I’d like to welcome Laura…

In this enlightening episode, we’re joined by Jennie Lewis, a trailblazer in the realm of customer experience and mobile app dynamics. Dive deep with us as we explore the intricacies of mobile app measurement, leadership lessons, and the magic of team…

The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.