Common Misconceptions in Analyzing Marketing Data
In this article, we’ll clear up some typical misconceptions when analyzing marketing data.
Intrapreneurs need teamwork and risk tolerance to succeed
Intrapraneurs, or change makers within the enterprise that perform the role of an entrepreneur yet within the bounds of an existing company, need risk tolerance and teamwork in order to succeed.
Generative AI: Effective Usage and Governance
Let’s discuss how to tell if you’re using generative AI effectively. Specifically, we’ll delve into governance of AI utilization, ensuring there is continuing innovation in AI usage, as well as how to think about effective measurement of your AI usage.
Machine learning improves decision-making
Machine learning is revolutionizing decision-making processes across various industries.
How media automation can improve the customer experience
Media automation allows marketers to spend less time on manual and tedious marketing processes, freeing up more time to focus on capturing consumer attention.
A conversational marketing strategy drives better customer engagement
Conversational strategy utilizing conversational marketing platforms can drive better customer engagement.
Internal expectations have shifted due to Generative AI tool availability
The advent of generative AI tools has revolutionized the way organizations approach marketing, design, and writing work.
MarketingProfs: A Five-Step Framework for ROI From Personalized Customer Experiences
This article was written by Greg Kihlström for MarketingProfs. Read the full article here. Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger
loyalty, and greater customer lifetime value (CLV). But what is the cost of
providing those personalized experiences?
Rethinking CLV: customer-centric customer lifetime value
Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.
Fast Company: Why you should decouple your website platform from your website redesign
This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.