MarTech: 4 AI categories impacting marketing: Personalized customer journeys
This article was written by Greg Kihlström for MarTech. In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid.
Customer journey analytics drive personalization
Customer journey analytics is a powerful tool that allows brands to optimize and personalize the customer experience.
402: #402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance
Today’s topic is something I’m certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community. Today we’re going to talk about Agile Marketing, and…
Agile Brand Guide Named to Marketing AI Institute’s Best Books on AI in 2023 List
We are thrilled to announce that the Marketing AI Institute has named Greg Kihlström’s The Agile Brand Guide to AI & Marketing to their list of “The Very Best Books on AI in 2023” now available on their website.
401: #401: B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today. Today we’re going to talk about optimizing the B2B customer experience with AI,…
Artificial intelligence augments human roles in the workplace
Artificial intelligence (AI) can augment human roles in the workplace, rather than replacing them entirely.
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