Month: August 2023

This article was written by Greg Kihlström for MarketingProfs. Read the full article here. Most marketing leaders would agree that providing a more personalized customer experience has the potential to drive more purchases, stronger loyalty, and greater customer lifetime value (CLV). But what is the cost of providing those…

Customer lifetime value (CLV) should not be solely focused on extracting value from customers. It should consider the benefits and value delivered to customers.

This article was written by Greg Kihlström for Fast Company. The website redesign: It is an all-consuming, oft-repeated, difficult-to-measure process that seems to be a requirement for any brand wanting to stay on top of their customer expectations and competitive pressures.

Agile marketing is growing in popularity in the enterprise. This is evident from the statistics mentioned in the Agile Marketing Alliance’s State of Agile Marketing 2023 Report

Today we’re going to talk about what it takes to scale a brand while keeping a focus on sustainability. We’re also going to talk about scaling while focusing on company values as an agency that supports the growth of brands. To help me discuss…

Let’s look at five ways that creating a culture aligns with your mission statement, making customer service and brand care part of employees’ duties, allowing them to serve up experiences, aligning at all levels, tracking and sharing results, and rewarding their support can turn employees into brand ambassadors.

Intrapreneurs are individuals who possess the unique ability to innovate and drive businesses forward. They are the change agents within organizations or the individuals who take the leap and start their own ventures within an existing organization, thus driving innovation and growth of an existing entity.

Written by Greg Kihlström for Forbes Agency Council. There comes a time in a website’s life when it needs to be improved. You might start hearing anecdotes that your sales team stops sending anyone there because it is “out of date” or your SEO traffic is tanking because your…

Today we’re going to talk about product agility, prioritization and business value, and making sure that teams aren’t just building efficiently, but that they are focused on the things that will drive their business forward. To help me discuss…

Centralized management of marketing campaigns and content improves measurement in marketing campaigns.