Month: February 2024

To attract and engage qualified candidates, organizations need to have an authentic message. It is important for companies to be forthright about their mission, goals, and the kind of people they work with. This transparency allows potential candidates to determine if the company is the right fit for them.

A philosophical shift is needed in how data is viewed and utilized, moving away from the idea of exploiting data towards a more transparent and mutually beneficial approach

Today we’re going to talk about the value of learning from data to improve the customer experience. To help me discuss this topic, I’d like to welcome Matt Swalley, Co-Founder and Chief Business Officer at Omneky. Resources Omneky website: Sign…

Artificial Intelligence (AI) technology has had a significant impact on improving efficiency and productivity in various industries, and the cloud communications industry is no exception.

CallRail, the AI-powered lead intelligence platform, recently announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts…

Who among us hasn’t heard this phrase, or even uttered ourselves from time to time: “but that’s the way we’ve always done it.” After all, there is comfort in familiarity, and as someone who spends a lot of time in the area of marketing operations, there is efficiency when…

Bonsai Data Solutions, a data strategy and performance marketing innovation provider, today announced its flagship solution, Overstory, a marketing measurement and activation platform built on first-party data. The first-ever, first-party data platform for marketers, Overstory is the answer to the industry-wide challenges associated with tracking campaign results – including…

It didn’t take long but the world is awash in generative AI-based content, and let’s face it. A lot of it isn’t great. But that’s not the way it has to be. Today we’re going to talk about how to utilize generative AI well for on-brand…

A privacy-first approach to healthcare marketing is crucial in today’s digital landscape. With the increasing use of technology and data in marketing campaigns, healthcare organizations must prioritize patient privacy and data protection to comply with regulations and maintain patient trust.

Today we’re going to talk about resiliency in the commercial real estate market and how innovative solutions matched with realistic expectations can mean good things for the industry, and for the businesses utilizing office space. To help me discuss this topic, I’d like to welcome Marc McCauley, Director of…