#596: The impact of AI on marketing and consumer expectations with Melissa Waters, CMO at Upwork
Today, we’re going to talk about the evolution of consumer technology and the impact of AI on marketing with Melissa Waters, Chief Marketing Officer at Upwork. Melissa has been instrumental in some of the most significant industry shifts, from digital music at Pandora to ridesharing at Lyft and more.…
The power of stories to influence the decision making process
Stories have always been a powerful tool for influencing decisions. In the podcast interview with Megan Burns, they discuss the importance of using stories to make a compelling case for change in a business setting. They emphasize the need to move beyond just presenting numbers and data, and to…
#108 The ‘Web of Data’: Enhancing CX through Effective Data Integration
Critical First Steps to a Successful CX Discipline
The benefits of e-commerce automation
Automation has become an integral part of e-commerce operations, allowing brands and retailers to streamline their processes, improve efficiency, and drive growth in the digital marketplace. One key aspect of automation is the ability to automate repetitive tasks for greater efficiency. By leveraging AI and automation technologies, businesses can…
#4: Three Ways to Successfully Pivot and Prosper After Life Throws You a Big Career Curveball
Nautica. Tommy Hilfilger. Ann Taylor. Polo Ralph Lauren. These are some big names, and Melissa Cohen worked for them all. Then came the pandemic, and the fashion industry was hit hard. Melissa lost her dream job. But instead of sitting down, she reinvented herself, becoming a force on LinkedIn…
#595 State of the marketing jobs market with Sue Keith, Landrum Talent Solutions
In this special episode, brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions, we’re going to talk about a few things today, …
Pega Infinity ‘24 Updates Accelerate Generative AI-based Innovation for the Enterprise
Pegasystems Inc. (NASDAQ: PEGA), the leading enterprise AI decisioning and workflow automation platform provider, today announced the general availability of Pega InfinityTM 24.2. This latest release of Pega’s core portfolio of cloud-ready products introduces new generative AI capabilities and enhancements that help enterprises boost employee productivity and innovate faster…
Personalized end-to-end retail experience
Personalized end-to-end retail experiences are all about creating seamless and personalized interactions with customers throughout their shopping journey. This approach involves using AI technology to understand customer preferences, recommend products, and enable customers to make purchases directly within the messaging thread or chat interface.
#17: One Amazing Thing About Bullhorn with Jason Heilman
Finding great talent is never easy, but it can be made a lot simpler, straightforward, and ultimately successful by using the right automation and AI-based tools. Instead of manually searching across candidate sources, this is an area where AI can play a role that helps #recruiters, hiring managers, and…
Driving deeper conversations to drive greater customer loyalty
In the interview, Kristen Heisey, the CEO and president of Everence Federal Credit Union, discusses the importance of having deeper conversations with customers to drive loyalty. She emphasizes the need to go beyond just satisfying customers and instead focus on building relationships and understanding their needs on a deeper…
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