Month: October 2024

In a cookieless world, the need for one-to-one conversations with customers becomes more important, making the use of AI technology crucial for retailers to continue targeting the right customers effectively.

MarTech, or marketing technology, is a broad and complex field that encompasses a wide range of tools and platforms designed to help businesses collect data, deliver marketing campaigns, and analyze their marketing efforts. At its core, MarTech is all about data, delivery, and analysis.

Seismic, the global leader in enablement, today released the findings of its new Generation Enablement Report: Driving Strategic Change with the Power of AI. More than 600 full-time managers and senior leaders in sales, enablement, marketing and customer success roles within the United States were surveyed to understand AI’s…

Today we’re talking about the power of data and AI in the enterprise with Krishnan Venkata, Chief Client Officer at LatentView Analytics. We’ll explore how data can drive meaningful business change, demystify the applications of generative AI, and discuss strategies for successful adoption of data initiatives.

Vieu’s AI-powered Sales Graph challenges traditional social networks and CRM systems to fast-track enterprise sales pursuits. The Vieu Graph platform indexes billions of relationships and industry-specific data sets to reveal deep social connections and account intelligence that helps build trust with the customer from the first touchpoint. 

This article was based on the interview with AJ Joplin of Forrester by Greg Kihlström, MarTech keynote speaker for The Agile Brand with Greg Kihlström podcast. Listen to the original …

In this episode of Bulk Exchanges, hosts Paul Foley and Rachael Mahoney welcome special guest, Amanda Ayles, who plays a pivotal role in shaping heavy civil construction technology at HCSS. …

There is no magic bullet…but incremental steps can get you there.

Treasure Data recently announced the availability of Treasure Data Live Connect for the Snowflake AI Data Cloud. This new integration will enable organizations to securely and efficiently access, leverage, and enrich data between Treasure Data’s CDP and the Snowflake platform. Through this integration data teams can reduce operational overhead,…

The Agile Brand with Greg Kihlström, a top-ranked enterprise marketing podcast, has been named a finalist in the Creativity and Marketing category for the 2024 Signal Awards for Podcast Excellence. Now in its 6th year with nearly 600 episodes and millions of downloads, the podcast continues to provide valuable…