Month: December 2024

Dr. Forrest Morgeson, Interim Chairperson of the Marketing Department, Associate Professor in the Department of Marketing at Michigan State University, and former Director of Research at the American Customer Satisfaction Index (ACSI). With over two…

Within marketing teams, the challenge of maintaining productivity while facing budgetary constraints has become increasingly pronounced. Many organizations are grappling with lean staffing models, where the expectations of output remain high despite a lack of resources. In this context, leveraging contractors emerges as a strategic approach not only to…

The importance of prioritizing initiatives that enhance both customer experience and business value and performance cannot be overstated. Organizations must recognize that customer satisfaction and loyalty are intrinsically linked to their operational strategies and priorities. The insights shared in a recent podcast highlight the necessity of aligning incentives for…

In an era where digital communication is ubiquitous, the nuances of how different generations interact and engage within online communities have become increasingly significant. Among these generations, Gen Z stands out for its unique approach to social media and community building. Gen Z’s quest for authentic community engagement is…

Why You Can’t-Miss This Episode Dive into the fascinating future of customer interactions as Sirte Pihlaja discusses the rise of machine customers and digital assistants. Discover how this emerging technology will revolutionize customer experiences,…

Today, we’re excited to welcome Nick Gernert, CEO of WordPress VIP, the world’s leading content management system. With extensive experience overseeing a platform that powers millions of websites, we’ll explore how AI is transforming the digital landscape and where human creativity fits in this new paradigm.

Implementing journey management for success is crucial for organizations looking to drive customer satisfaction and achieve business success in today’s competitive marketplace.

At AWS re:Invent, Adobe (Nasdaq:ADBE) announced an expanded partnership with Amazon Web Services (AWS) to make Adobe Experience Platform (AEP) available on AWS. This new offering unlocks the ability for …

AI is the future of retail. In our ever-changing markets, businesses must adapt to new technologies in order to stay competitive and meet the demands of consumers. Artificial intelligence (AI) has emerged as a powerful tool for retailers to enhance their operations, improve customer experiences, and drive growth.

Today we’re exploring the art of finding small changes with big impacts in marketing with Jay Schwedelson, Founder of SubjectLine.com, CEO of Outcome Media, and host of the Do This, Not That! podcast. We’ll discuss how research-backed insights fuel his success, myths holding marketers back, and more.