Fragmented communication harms the customer experience
The relationship between brands and customers is increasingly complex, characterized by a multitude of communication channels and touchpoints. The fragmentation of communication can significantly detract from the overall customer experience. Let’s explore how disjointed messaging from various departments within a company can lead to customer frustration and disengagement, ultimately…
#115 From Speedometers to Engines: Transforming CX with Tom DeVries
Why CX leaders need to shift away from metrics
Gen AI and Automation Enhancements Help Banks Accelerate Payment Disputes and Claims with New Edition of Pega Smart Dispute
New version of market-leading solution further simplifies time-consuming process and supports more payment types
Measuring Brand Impact Through Engagement Metrics
Brand impact is no longer solely defined by traditional metrics such as sales figures or market share. Instead, the capacity to measure brand impact through engagement metrics has emerged as a vital component of effective brand strategy. Brands must adopt a multifaceted approach to gauge their resonance with audiences,…
#616: Synthetic personas in market research with Ali Henriques, Qualtrics
What if the future of market research isn’t human at all but relies on AI-generated personas to mimic real-world consumers? Today, we’re joined by Ali Henriques, Global Director of Edge …
#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D’Addario & Company
How hard is your B2B e-commerce content working for you?
AI’s rapid transformation of consumer expectations
In the rapidly evolving landscape of marketing and consumer technology, the advent of artificial intelligence (AI) has become a pivotal force reshaping consumer expectations. As discussed in a recent episode of The Agile Brand podcast featuring Melissa Waters, Chief Marketing Officer at Upwork, the integration of AI into various…
#33: B2B E-Commerce Content Optimization with Ashlyn Fulton, D’Addario & Company
How hard is your B2B e-commerce content working for you?
Customer feedback drives positive impact
Customer feedback is a crucial component in driving positive impact for businesses. In the podcast transcript, the speaker highlights the importance of listening to customers and taking action on their feedback. By actively engaging with customers and addressing their concerns, businesses can build trust, loyalty, and satisfaction among their…
7 Smart Strategies to Secure the Customer Journey
Shopping online has become the norm, and most customers probably don’t even think too much about their data. Unfortunately, the same can also be said of some businesses. According to Statista, data breaches accounted for over 6 billion in damages for 2023 alone. Data should be the safest resource…
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