Month: March 2025

In this episode of the CX Goalkeeper Podcast, I had the pleasure of speaking with Rajesh Sankaran, a seasoned insurance industry expert. We discussed how customer experience (CX) is reshaping digital insurance, the challenges of balancing the human…

When brand trust is everything, how do companies ensure they aren’t just talking about values but actually demonstrating them in ways that resonate with increasingly savvy and socially conscious consumers? Joining us today is Aman Advani, CEO of Ministry of Supply.

Some of the most successful marketing campaigns are those that resonate deeply with audiences on an emotional level. This sentiment was echoed in a recent podcast discussion that disccussed the intricacies of a campaign aimed at encouraging people to make one extra reservation at local restaurants. At its core,…

The integration of artificial intelligence (AI) into market research is not merely a trend; it represents a fundamental shift that is reshaping how brands understand and engage with consumers. As researchers increasingly adopt synthetic responses—artificially generated data that simulates human responses—alongside AI-driven insights and large language models (LLMs), they…