Month: March 2025

Are you on LinkedIn? Ever wondered how LinkedIn keeps its users engaged and loyal? Join us for an insider’s view of the platform that drives business networking. Unpacking Value Creation: Sam Stern delves into the importance of distinguishing between…

In the rapidly evolving landscape of e-commerce, the integration of brand identity and sales strategy is paramount to achieving success. The insights shared in a recent podcast highlight the complexities and challenges that organizations face when attempting to harmonize these two critical components.

Email databases degrade yearly by at least 28%, the latest ZeroBounce Email List Decay Report shows. Invalid email addresses remain the biggest driver of email data decay, with catch-all emails following closely behind. 

New research shows that shoppers now place as much trust in information provided by Gen AI as they do in organic search results 

In this episode of “Worth Knowing,” we dive into the world of Kate Ferguson, co-founder of Flourish Plant Care. Kate’s journey from quantum physics to cultivating houseplants is as unexpected as it is inspiring. Kate and her high school BFF Lila…

In advertising, and particularly during high-stakes events like the Super Bowl, the importance of targeted advertising cannot be overstated. As the podcast discussion highlights, reaching a broad audience while simultaneously catering to specific demographics demands a strategic execution that balances creativity, consumer insights, and effective messaging. The complexity of…

Starting an online store is easier than it used to be, but aren’t there still a ton of things you need to know, plus all the coding and API integrations you need to do? Today we’re going to talk about AI in e-commerce and how low-code and no-code platforms…

In marketing, the integration of artificial intelligence (AI) is not just an option; it’s becoming a necessity for brands aiming to maintain relevance and competitive advantage. The role of AI is shifting from a tool of automation to that of a co-pilot or partner in the marketing process. This…

In an industry traditionally defined by in-person experiences, how can a virtual product tour reshape the customer journey and redefine the way brands like Mack Trucks engage with their audience?

Businesses are increasingly reliant on software and technology platforms to facilitate customer interactions. However, the recent spate of high-profile global IT outages has underscored a critical vulnerability: the potential for significant disruptions to customer service operations. As organizations grapple with the repercussions of these outages, it becomes evident that…