Month: April 2025

The quest for effective brand awareness strategies remains paramount for businesses seeking to capture consumer attention and drive engagement. Among the myriad of advertising channels available today, out-of-home (OOH) advertising stands out as a powerful tool that not only enhances brand visibility but also fosters community connection and engagement.

Few advancements have reshaped retail marketing as profoundly as artificial intelligence. What was once an experimental tool for brands with big budgets has become an essential resource that anyone aiming to remain competitive needs to embrace. Rising ad costs, fragmented media channels, and the need to capture—and hold—the attention…

Today, we’re joined by Uldis Baumerts, Chief Operating Officer of Bryj Technologies, a leader in driving AI-powered innovations for the retail industry. Uldis has extensive experience in transforming the way businesses approach advertising and customer engagement, making him the perfect guest to discuss the transformational role of AI in…

Released date: April 2025 Episode Number: 233 Name of the guest: Vance Morris Why You Can’t-Miss This Episode In this magical episode, Vance Morris shares powerful customer experience strategies straight from the Disney playbook. As a former Disney…

This article was written by Greg Kihlström for MarTech. AI-powered tools and techniques can enhance efficiencies, personalization and data-driven decision-making. However, implementing them in your organization involves carefully upholding ethical standards, maintaining customer trust and supporting a responsible workforce transition.

This article was written for CMSwire by Greg Kihlström. We are ostensibly at the peak of AI hype, driven heavily by the rapid adoption of generative AI in both the consumer and business space. But hype does not necessarily equate to understanding, as a study of more than 500…

This article was written by Greg Kihlström for CustomerThink. Despite living in an era data is heralded as the new currency, a counterintuitive movement is gaining momentum among forward-thinking marketers and CX professionals: data minimization.

Continuous improvement in customer experience (CX) is paramount for organizations aiming to maintain their edge when competition is fiercer than ever. With consumers having unprecedented access to a plethora of competitive brands, businesses must adopt a customer-centric approach to design and measure success, thereby creating exceptional user experiences.

AI brings a paradigm shift to campaigns by weaving together data from disparate sources to build personalized experiences

The significance of both customer experience (CX) and employee experience (EX) has become increasingly evident. As organizations strive to create a competitive edge, the integration of these two experiences emerges as a pivotal strategy. By understanding that satisfied employees lead to satisfied customers, businesses can foster a holistic environment…