Priority is Prediction: Creating Strategies That See Around Corners
In this article, we discuss how predictive analytics helps identify market shifts, how to use data to align with future trends, and how scenario planning can prepare organizations for emerging opportunities or threats.
#131 Humanity at Scale: Bruce Temkin’s Vision for the Future of Leadership
Join us for a compelling conversation with Bruce Temkin, a true pioneer in the world of customer experience (CX) and the co-founder of the Customer Experience Professionals Association (CXPA), the founder of the XM Institute at Qualtrics, and now,…
Infinite Reality To Acquire Agentic AI Company Touchcast For $500M In A Deal That Values Infinite Reality At $15.5B
Touchcast’s AI technology to be integrated with Infinite Reality’s portfolio of products and services including Napster, iR Studio, and iR Enterprise
Sitecore Launches Martech Industry’s First AI Innovation Lab to Fast-track Marketers’ AI Journey
Created in collaboration with Microsoft to explore, prototype, and validate AI-driven solutions for content and experience, empowering marketers to stay ahead of the curve
Enhancing customer journey management with SMS
Brands are continually seeking innovative ways to engage with their customers. One of the most effective channels that has emerged is Short Message Service (SMS). SMS is not merely a communication tool but a pivotal element in enhancing customer journey engagement. This article explores how SMS can significantly elevate…
Expert Mode: Connecting the Dots Between CX and Commercial Goals at DHL Supply Chain
In today’s fiercely competitive global marketplace, achieving customer loyalty requires more than simply meeting expectations—it demands a strategic, data-driven commitment to the entire customer journey. Though it might be tempting to treat customer experience (CX) initiatives as purely “soft” endeavors, tying them directly to business outcomes can yield powerful…
#664: Tying CX outcomes to commercial goals with Markus Engel and Linzi Hindle at DHL
Today we will talk about taking customer experience further and tying CX outcomes to commercial goals. To help me discuss this topic, I’d like to welcome Markus Engel, VP CDO Performance Management and Linzi Hindle, Director of Customer Experience at DHL.
Moveworks and Stack Overflow announce strategic partnership to bring Stack Overflow agents to the Moveworks AI Agent Marketplace
Moveworks, the leading agentic AI Assistant for the enterprise, announced a strategic partnership with Stack Overflow. The partnership unlocks an integration that will bring an installable Stack Overflow agent to Moveworks’ AI Agent Marketplace, enabling joint customers to quickly empower their employees with the vast knowledge housed in Stack Overflow…
The e-commerce returns experience can be your strategic advantage
With consumer expectations are higher than ever, the management of product returns has emerged as a critical factor in driving business success. Traditionally viewed as a cost center, returns can actually serve as a strategic advantage when approached with the right mindset and processes.
HubSpot Launches New and Enhanced AI Agents, Plus Over 200 Updates at Spring 2025 Spotlight
Latest innovations help SMBs take advantage of AI efficiency across marketing, sales, and customer support
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