Zappi and VaynerMedia Unveil 2025 State of Creative Effectiveness Report, Benchmarking the Real Performance of Advertising Today
In anticipation of Cannes Lions, where the creative industry’s best work takes center stage, Zappi, the leading consumer insights platform, released its third annual State of Creative Effectiveness report with insights from VaynerMedia, a global integrated creative and media agency. The State of Creative Effectiveness is an extensive evaluation of the advertising industry…
Treasure Data Launches AI Suites to Supercharge Customer Experiences and Transform Teams into “Superhumans”
Treasure Data today at the Gartner Marketing Symposium/Xpo announced new AI Suites for global enterprises to use agentic AI to drive revenue, save costs, and reduce risk. This announcement comes on the heels of the recent re-launch of Treasure Data’s vision, which combines the power of agentic AI with the…
Unmasking AI’s Impact: How Over-Reliance Can Destroy Brand Identity
Marketing has entered a new AI-powered era—one where audiences can no longer distinguish between human-created content from the latest algorithm. With 77% of CMO’s incorporating generative AI into their copywriting, campaigns and creative processes, it’s clear artificial intelligence is quickly reshaping how brands communicate.
New Pega Infinity Agentic AI Features Elevate Enterprise App Development from Concept to Completion
Pega Infinity strategically infuses AI into learning, design, integration, UX, and testing – reducing workloads and democratizing the creation of enterprise grade applications that align with an organization’s best practices.
#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane
Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is…
Research finds AI, modern UX and intuitive design are key to making marketers happier when using technology (Storyblok)
Sago and IVP Research Labs conducted a global study of marketing professionals who have experience using legacy content management systems. 30 individuals participated in an in-depth analysis of their experience using headless CMS Storyblok. The purpose of the study was to explore the emotional reaction of individuals as they…
Pega Agentic Process Fabric Reliably Orchestrates End-to-End AI Automation
Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company™, today at PegaWorld® introduced Pega Agentic Process Fabric™, a breakthrough service that orchestrates all AI agents and systems across an open agentic network for more reliable and accurate automation. By extending the Pega Process Fabric® architecture, Pega Agentic Process Fabric enables…
Pega Leverages Agentic AI to Unlock Rapid Enterprise Modernization
New Pega Blueprint features allow organizations to quickly create modern, cloud-native applications from a wide array of legacy system assets
Expert Mode: The Blue Dot Consumer and the Coming Age of Hyper-Emotional CX
There’s a new kind of customer out there. They’re not patiently moving through your sales funnel. They’re not marveling at your brand’s latest customer loyalty gimmick. They are the center of their own universe—and they expect your business to orbit around them.
The Future of Aged Care: How Ohana is Changing Home Healthcare
This episode is a powerful conversation with Peter Nicholson about transforming home healthcare through Ohana. Discover how his personal mission and professional background are creating real change in aged care, training caregivers with purpose, and…
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