The Agile Brand with Greg Kihlström

#684: The founder of Reebok and CEO of Syntilay talk about AI-generated product design

Jun 1, 2025

Today we’re going to talk about what it takes to innovate and grow a brand and how things are both similar—and different since Reebok launched its brand in 1960, and now Syntilay brings a whole new era of AI-based design to the market. To help me discuss this topic,…

CXO Magazine: The Importance of Customer Journey Governance

CXO Magazine: The Importance of Customer Journey Governance

Jun 1, 2025

The following was written by Greg Kihlström for CXO Magazine. As an advisor and consultant to enterprise organizations, I have seen firsthand the importance of customer journey governance.


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