The Agile Brand with Greg Kihlström

#711: Making accessibility a priority with Make Paciello, AudioEye

Jul 27, 2025

Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? Today I’m joined by Michael Paciello, Chief Accessibility Officer at AudioEye. Michael is…

Expert Mode from The Agile Brand Guide®

Expert Mode: Trust Is a Strategy, Not a Sentiment

Jul 27, 2025

Marketers love to talk about trust. It’s on their websites, in their taglines, and plastered across their slides. But too often, it’s still just that—talk. Dana Bodine, Vice President of Marketing at Trustpilot, wants to change that. Her mission: to make trust measurable, operational, and actionable.

#251: Fans favorite: Mastering the Art of Customer Experience: Insights from the CEO of the CXPA

#251: Fans favorite: Mastering the Art of Customer Experience: Insights from the CEO of the CXPA

Jul 27, 2025

Greg Melia emphasizes that empathy and curiosity are the foundation of effective customer experience (CX). He believes that organizations must design systems proactively—through tools like journey mapping and predictive analytics—rather than…

Expert Mode from The Agile Brand Guide®

Expert Mode: Designing Human-Like Experiences in the Age of AI

Jul 26, 2025

The rise of artificial intelligence has opened exciting new avenues for brands to connect with their customers. Yet, amidst the rush to implement the latest AI-driven solutions, it’s crucial to remember that technology should serve human needs, not the other way around. Just because a technology can be implemented, doesn’t mean…

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ModelOp Transforms Enterprise AI Governance with Launch of the First Agentic AI Chat Interface and Controls for Agentic AI

Jul 26, 2025

ModelOp’s new Agentic AI Chat Interface and end-to-end lifecycle automation tools for Agentic AI mark a leapfrog in technology providing enterprises with better control for autonomous innovation.

#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin

#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin

Jul 24, 2025

Today we’re going to talk about how a global company like Belkin empowered its employees to lead a sustainability transformation from within. To help me discuss this topic, I’d like to welcome Steve Malony, CEO of Belkin.

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R Systems Announces Strategic Adoption of Cursor to Embed AI into Every Stage of Software Development

Jul 24, 2025

R Systems International Limited, a global leader in digital product engineering, today announced it is empowering its engineering ecosystem with Cursor, an AI-powered code editor developed by Anysphere. R Systems’ 1,000+ AI-focused engineers plan to embed AI across every phase of the Software Development Lifecycle (SDLC), enabling faster, smarter,…

#145 Beyond the Hard Sell: The Evolution of Loyalty in the Fitness Industry

#145 Beyond the Hard Sell: The Evolution of Loyalty in the Fitness Industry

Jul 24, 2025

What if the secret to building a truly loyal gym membership—or any recurring customer base—starts the moment someone tries to leave? That question struck me while talking with Blair McHaney, a trailblazing fitness industry leader who’s spent…

Expert Mode from The Agile Brand Guide®

Expert Mode: Navigating the Agentic AI Revolution with a Customer-First Approach

Jul 24, 2025

Let’s explore some key takeaways from a conversation with Stephanie, exploring how brands can leverage AI’s potential while upholding customer trust. We’ll explore the importance of defining clear use cases, respecting privacy personas, and fostering transparency throughout the AI integration process. These principles are crucial not just for avoiding…

The Agile Brand with Greg Kihlström

#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast

Jul 23, 2025

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for…

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