Expert Mode: Reinventing an $18B Professional Services Giant—Inside Kyndryl’s Brand Genesis
Every marketer loves a clean slate—right up until the moment the eraser squeaks across a whiteboard the size of a football field. Spinning out 90,000 employees, $18 billion of revenue, and decades of IBM heritage into a fresh-faced brand qualifies as one of those supersized whiteboards. That was the…
Bitdefender Security for Creators Adds Instagram and Facebook Support, Delivering the First Unified Protection Across Major Content Platforms
Expanded Multi-Platform Protection Now Covers YouTube, Facebook, and Instagram to Safeguard Digital Creators from Scams, Account Takeovers, and Cyber Threats
#708: How commerce media is changing advertising with Eric Brackmann, Koddi
If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce…
Pega’s AI Strategy Powers Continued Acceleration in Q2 2025
Annual Contract Value (ACV) grows 16% year over year as reported and 14% in constant currency Pega Cloud ACV increases 28% year over year as reported and 25% in constant currency Pega Cloud backlog increases 30% year over year as reported and 26% in constant currency Cash flow from…
Adeptia Accelerates Momentum in Q2 with Double-Digit Revenue Growth and Expansion into New Industries
Leader in AI-powered, intelligent data automation™ sees rising demand for universally available data at scale to drive smarter operations and faster time to revenue.
#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr
Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare…
#34: One Amazing Thing About Contentsquare with Lucie Buisson
If you’re like most marketers, your biggest challenge isn’t whether or not you have data sitting somewhere in your organization that could be used to make better decisions, but rather how easily and quickly you can gain meaningful insights from the data, and what tools do you have to…
19 Effective Strategies for Encouraging Repeatable Innovation in Teams
Innovation is the lifeblood of successful teams, but fostering it consistently can be challenging. This article presents expert-backed strategies to encourage repeatable innovation within your organization. From creating psychological safety to implementing structured methodologies, these approaches will help teams unlock their creative potential and drive continuous improvement.
Treasure Data’s AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category
Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, today announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI…
#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI. To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ.
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