Month: July 2025

Fullstory, a leading behavioral data company, today unveiled findings from its 2025 Behavioral Insights Benchmark Report, analyzing year-over-year trends in user digital experience across platforms. This year’s data from 14 billion sessions across key sectors—retail, financial services, food and beverage, travel and hospitality, gambling and entertainment, software, and business…

XM Cloud empowers teams to move faster, personalize smarter, and create independently 

From the creators of the award-winning The Agile Brand with Greg Kihlström podcast, comes a new show that goes beyond theory. It brings you real-world experiences from best-in-class experts who explore the intersection of people, technology, and measurable business results. The show originally launched in 2021 and has over…

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.  Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly…

It’s not enough to just communicate with customers. How, where, and when you communicate provides the opportunity to build a connection with a customer, which drives loyalty, lifetime value and more. Welcome to One Amazing About Acoustic. Today we’re talking with Michael Taylor, Chief Customer Officer at Acoustic and…

Pega today announced it has signed a five-year strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The collaboration will empower clients to harness the power of Pega products with AWS advanced generative AI services. This includes leveraging Amazon Bedrock and AWS Transform with Pega Blueprint™ to accelerate legacy modernization projects, freeing enterprises…

Forget chasing fleeting trends or scrambling to react to public sentiment. Today’s most disruptive companies are rewriting the playbook altogether. They are not followers of narrative; they are the authors. By strategically engineering narratives designed to shift perception, lead dialogue, and align with their audience’s deepest values, these organizations…

Collaboration Aims to Help Online Content Creators Defend Against Account Takeovers, Spear Phishing Attempts, Malware, and Other Major Cyber Threats

Today we’re going to talk about personalization maturity, the role of machine learning, deep learning, and generative AI in driving relevance, and how to future-proof your martech stack with open, flexible architectures that enable best-in-class personalization. To help me discuss this topic, I’d like to welcome Yaniv Navot, Former…

In this episode, we deep dive into what digital transformation truly means. Roy emphasizes that it’s not just about technology; it’s about reimagining both the work and the ways of working to produce a customer-centric business transformation. He…