Expert Mode from The Agile Brand Guide®

Expert Mode: From Order-Takers to Orchestrators — Redefining Customer Support with Agentic AI

Aug 3, 2025

In enterprise customer experience, the holy grail has always been this: quick resolution, high satisfaction, low cost, and—if you’re feeling ambitious—some level of humanity. But achieving that elusive balance has historically required uncomfortable trade-offs: 24/7 responsiveness meant hiring an army of support agents or disappointing customers with a clunky…

#252: It’s Not Just Tech: Why People Drive Real Transformation with Bernd Ziethen

#252: It’s Not Just Tech: Why People Drive Real Transformation with Bernd Ziethen

Aug 3, 2025

In this episode, we explore the truth behind real transformation with Bernd Ziethen, an experienced CEO, HR consultant, and headhunter. Bernd shares that while technology is advancing fast — especially with AI — true business success depends on…

Expert Mode from The Agile Brand Guide®

Expert Mode: Winning the Distracted Consumer

Aug 2, 2025

The modern consumer is a multifaceted, multi-tasking marvel, juggling decisions and distractions with an almost superhuman ability. In a world of fleeting attention spans and relentless notifications, capturing and retaining customer engagement is no small feat. Kelsey Chickering, Principal Analyst at Forrester, offered her expert insights on navigating this…

Optimizely logo

Optimizely announces first GEO-ready CMS; future-proofs for AI-powered discovery

Aug 1, 2025

New capabilities help brands optimize their website for AEO and GEO, ensuring content gets found and stays seen in the era of AI-powered search


The Agile Brand Guide®
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.