Month: September 2025

The e-commerce landscape is in constant flux, a dynamic environment shaped by evolving consumer behaviors, technological advancements, and ever-increasing competition. For enterprise marketing leaders, staying ahead of the curve requires not just adaptability but a proactive approach to anticipate and shape the future of retail. 

Today, we’re going to talk about how AI-driven consumer intelligence can help marketers navigate the current era of socioeconomic uncertainty and drive meaningful ROI. Many are looking for solutions to evolving challenges, from inflation’s impact on consumer behavior and evolving data privacy laws to demonstrating actual ROI and connecting…

Half of shoppers who’ve tried GenAI on retail sites say it’s always or often helpful; 1 in 5 would even trust AI over their partner to pick out a gift — report also highlights rise in social media for product discovery, sharp generational divides, and opportunities to improve ecommerce…

What happens when your company’s reputation—and your customers’ trust—hangs by a thread? Are you ready for a moment when a crisis isn’t just possible, but inevitable? In this episode, I dive deep into one of the most critical topics for…

Artificial intelligence (AI) is no longer a futuristic concept reserved for tech giants.  It’s rapidly becoming a cornerstone for businesses of all sizes, and surprisingly, small and mid-sized businesses (SMBs) are leading the charge. While enterprise organizations grapple with the complexities of AI integration, SMBs are demonstrating remarkable agility,…

Today, we’re going to talk about taking ROI models from confusion to clarity, specifically in the B2B e-commerce space. We’ll explore how to build models that truly reflect business value, avoid common pitfalls, and unlock exponential growth. To help me discuss this topic, I’d like to welcome, Carlos Manalo,…

Read AI, the fastest-growing meeting notetaker and AI assistant, today announced the launch of its Agentic Workflow Suite. Inspired and informed by Read AI’s proprietary, comprehensive study of sentiment and behaviors from more than 5 million meetings in the U.S. over the past six months, the agentic workflow suite…

MarketCast Brand Effects Pro puts real-time ad breakthrough data, competitive analytics, and AI-powered insights in the hands of senior marketers and researchers for the first time

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated …

Today, we’re going to talk about building an agile brand in the age of digital transformation, focusing on the power of experimentation, personalization, and continuous improvement. To help me discuss this topic, I’d like to welcome, Muqtadaa Miandara, Principal, Digital Growth at Upbound Group.