#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility

#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility

Sep 9, 2025

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we’re going to talk about…

One Amazing Thing About Zigment with Dikshant Dave

#39: One Amazing Thing About Zigment with Dikshant Dave

Sep 9, 2025

Tired of blasting one-way campaigns at your customers? What if your customer’s journeys were automated and optimized in real-time, saving your team critical manual effort and improving your customer’s experiences? Welcome to One Amazing About Zigment, an agentic Customer Journey Platform. Today we’re talking with Dikshant Dave, CEO at…

#257: Toward a Post-Digital Society: Where Digital Evolution Meets People’s Revolution: Antonio Grasso

#257: Toward a Post-Digital Society: Where Digital Evolution Meets People’s Revolution: Antonio Grasso

Sep 8, 2025

Antonio Grasso offers invaluable perspectives for anyone looking to understand the intersections of technology, business, and society. By embracing a human-centric approach to digital transformation, businesses and individuals can prepare for a future…

#730: Chasing perfection when agility is what’s needed with Tom Schmitt, CEO of Radial

#730: Chasing perfection when agility is what’s needed with Tom Schmitt, CEO of Radial

Sep 7, 2025

Today, we’re going to talk about how brands can navigate the ever-evolving retail landscape by prioritizing agility and leveraging technology to enhance the customer experience. To help me discuss this topic, I’d like to welcome Tom Schmitt, CEO at Radial.

Expert Mode from The Agile Brand Guide®

Expert Mode: Creating a Category, Humanizing a Brand, and Building B2B Resonance in Regulated Industries

Sep 7, 2025

In B2B marketing, especially in highly regulated industries like healthcare, “bold” and “memorable” aren’t usually the adjectives that spring to mind. But Kristin Russel, CMO at symplr, has a different take. With a background that spans government speechwriting, spinning classes, and multiple executive marketing roles, she brings a refreshingly…

Expert Mode from The Agile Brand Guide®

Expert Mode: Building a Creator-Led Brand in the Age of Scalable Word-of-Mouth

Sep 6, 2025

The rise of the creator economy is a testament to the rapid transformation of the marketing landscape.  No longer are brands solely in control of their narrative; instead, consumers and creators wield significant influence, shaping brand perception and driving purchasing decisions.

#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data

#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data

Sep 4, 2025

Today, we’re going to talk about how AI is poised to revolutionize marketing, from personalization and customer engagement to the very structure of the SaaS market itself. To help me discuss this topic, I’d like to welcome, Rafael “Rafa” Flores, Chief Product Officer at Treasure Data.

MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams

MotionPoint Launches AI-Powered Transcreation for Global Marketing Teams

Sep 4, 2025

MotionPoint, known for its leading website localization technology, today announced the launch of its new AI-powered transcreation technology, a self-serve solution leveraging AI technology to help global marketing teams adapt marketing assets such as text, ads, emails, social content, and presentations for specific markets with cultural context.

OpenAI to acquire Statsig, product testing startup, appoints CTO of applications

OpenAI to acquire Statsig, product testing startup, appoints CTO of applications

Sep 4, 2025

OpenAI said on Tuesday it will acquire Statsig in an all-stock deal valuing the product testing startup at about $1.1 billion based on OpenAI’s current valuation of $300 billion.

Expert Mode from The Agile Brand Guide®

Expert Mode: The Untapped Potential of Digital Accessibility

Sep 4, 2025

Digital accessibility has often been treated as a compliance checkbox rather than a strategic imperative.  However, overlooking accessibility means neglecting a substantial portion of your potential audience – roughly one in four US adults live with a disability.  Beyond the legal and ethical considerations, embracing accessibility unlocks significant business…

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