Bombora Debuts Curated Ecosystem Audiences, Enabling Premier B2B Companies to Turn Proprietary Data into Advertising Audiences
Crunchbase, Definitive Healthcare, G2, and HG Insights first to partner with Bombora to bring their B2B data into scalable B2B audience activation available on platforms across the social and programmatic ecosystem.
The Crisis of Sameness: How Anti-PR Challenges the Cult of Conformity
Most brands are trapped in a dangerous feedback loop. They chase the same story angles, recycle identical influencer tactics, and parrot trending phrases in a frantic race for fleeting visibility. But this imitation epidemic doesn’t just make brands forgettable; it conditions audiences to tune them out entirely. While marketers…
#760: Nestlé’s Daniel Damasio on successful marketing transformation that is both global and local
Today, we are here at Treasure Data’s CDP World in Las Vegas, and we’re going to talk about one of the biggest challenges facing any multinational company: how to maintain brand consistency and operational efficiency on a global scale, while delivering the locally relevant, personalized experiences that actually build…
#159 The Serial Fixer Trap: Boundaries, Burnout, and Better Leadership
Are you unknowingly sabotaging your own well-being at work—and at home—by trying to fix everyone else’s problems? So many of us find purpose and validation in helping, supporting, and “solving” …
Programmatic Newsletter Advertising Platform Paved Expands Leadership Team with Two Key Hires
Former Outbrain executive Victor Charpin joins as VP of Publishers and adtech veteran Phil Reich appointed VP of Sales to help accelerate publisher growth and advertiser adoption across the Paved marketplace of 2,000+ publishers
Expert Mode: The Agentic Future of Marketing
The marketing technology landscape continues to evolve at a rapid pace. Artificial intelligence is no longer a futuristic concept, but a tangible force reshaping how marketers operate, strategize, and connect with their audiences. While the allure of AI-driven efficiency is undeniable, its true potential lies in unlocking new avenues…
#759: Transcend’s Phyllis Fang on personalization utilizing data privacy by design
Today, we’re going to talk about the central paradox facing marketers: the mandate for deep, AI-powered personalization is growing at the exact same time that access to the data that fuels it is becoming more restricted by privacy regulations and consumer skepticism. We’ll explore how brands can bridge this…
iSpot Welcomes Julie Van Ullen as Incoming President and Chief Revenue Officer
First President for iSpot to Help Usher in Next Phase of Innovation and Growth
Introducing Wunderkind Audiences for Meta to Turn First-Party Identity Into Paid Social Power
New Integration Brings AI-Powered Identity Resolution and Advanced Segmentation to Meta Ads Manager, Driving Smarter Targeting and Higher ROI
Tempo Software Appoints Tyler McNally as Chief Customer Officer to Accelerate Customer Outcomes Through Adaptive SPM
CCO appointment underscores Tempo’s commitment to customer-centric transformation through Adaptive SPM
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