Genpact and HFS Research: 92% of Executives Say Agentic AI Will Fundamentally Change Business Operations

Genpact and HFS Research: 92% of Executives Say Agentic AI Will Fundamentally Change Business Operations

May 1, 2026

Investment in agentic AI is projected to rise 38% in the next year, but organizational readiness – not technology – is the primary barrier to scale

Yesterday's News - almost-daily marketing technology, AI, CX, and more

Yesterday’s Marketing Technology & AI News | May 1, 2026

May 1, 2026

As most of you likely already know, the era of optional AI adoption is over. The recent announcements from Google, Commerce/BigCommerce, adMarketplace, and others are not incremental feature updates — they represent structural changes to how paid media, e-commerce, and revenue intelligence operate. The question is no longer whether…

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